A UK consultancy built for one job, managing the delivery channel properly.
OrderLab exists because delivery platforms have become a serious revenue line inside most restaurants, and almost no one owns them the way the rest of the P&L gets owned.
Focus
Delivery margin & revenue ownership
Model
Direct-access, specialist team
Region
United Kingdom
Platforms
Deliveroo · UE · JE
Built to be accountable, not just present.
A specialist practice built around direct ownership of the delivery channel, not layered through account managers or generalist teams.
OrderLab is structured around direct ownership of the delivery channel, not managed through account layers or generalist teams. The people who run the audit are the people you speak to, and the people responsible for the plan are the people executing it.
OrderLab started from a simple observation: delivery has become one of the largest revenue lines in a modern restaurant, and it is consistently the one line without a named, accountable owner. We built a specialist practice around fixing exactly that gap, menu structure, pricing, promotions, ranking and margin, managed with the same discipline as the rest of the P&L.
Reported against margin. Honest about what's worth doing. Specialist by design.